Why do people get goals and objectives mixed up? Objectives always have an end date, goals may not.
Characteristics of a Goal
- Rooted in organization's mission & vision of success
- General & non-specific
- Non-measured
- Challenging
- Attainable
Characteristics of an Objective
- Rooted in goals
- Results-oriented
- Explicit
- Precise and measurable
- Time-definite
- Singular
- Challenging
- Attainable
- Verifiable
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